CLIENT: A+ Arts Academy
PROJECT: New website that communicates a new and vibrant charter school system
Content development / content organization / visual identity / collateral materials
Developed written content for all web pages
Developed website architecture to support online videos
Developed company identity package: color palette / look & feel for website / tone of voice
Developed organization for school resources
Coding with HTML, CSS, JQuery and Java Script
Programs: Dreamweaver, Illustrator, Photoshop.
End CLIENT: The Partnership for Excellence
PROJECT: New website that communicates the organization's brand and offer
Content development / content organization / visual identity / collateral materials
Developed written content for all web pages
Developed website architecture to support online videos
Developed company identity package: company color palette / look & feel for website /
company tone of voice
Developed organization for training materials
Coding with HTML, CSS, JQuery and Java Script
Programs: Dreamweaver, Illustrator, Photoshop.
End CLIENT: NATIONAL ELECTRIC COIL
PROJECT: branding / content organization / content development / visual identity / collateral materials
Developed written content for all web pages
Developed website architecture to support menu system with message board and videos
Developed company identity package: company color palette / look & feel for website / company tone of voice
Developed collateral materials for company and trade shows
End CLIENT: IBM / CRM Division, a 12 Billion Dollar Division of IBM.
Direct Client: Mills James Productions
BACKGROUND: Customer Relationship Management or CRM, businesses can gain faster insights, and deliver customized experiences that increase customer loyalty. Businesses can gain valuable insights from customer data to enhance the customer experience, while adding to their bottom line.
PROJECT: Multi Media Presentation for Senior Executives in industry worldwide.
ASSIGNMENT: High level presentation for Senior Level Executives at IBM.
ROLE: Project Manager - created vision and produced all content for project, graphics and wrote copy and produced all graphics for entire presentation.
DELIVERABLE: Researched intended audience and developed all content for project. Developed written content / and theme for project / presentation storyboards / written text for each slide in presentation / written script for presentation / wrote narrative for voice-over / picked soundtrack for the production / picked and coached the voice talent for the voice over / wrote script that defined CRM to its stakeholders and potential clients.
End Client: REVEL
BACKGROUND: REVEL manufactures some of the finest speakers in the world, with prices from $1,500 to $23,000 a pair. For more than a decade, REVEL has redefined what can be accomplished when unrivaled manufacturing resources are harnessed by engineers and talented industrial designers. REVEL speakers have established themselves as a world-class reference loudspeakers since their beginning.
Contact: Mr. Kevin Voecks, Chief Engineer, REVEL speakers
PROJECT: website / collateral materials
Chief Engineer, REVEL Speakers
Assignment: Brochure for REVEL F30
Wrote product copy for brochure and website: revelspeakers.com
I assist technically oriented companies communicate their value proposition.
What I bring is the ability to research, identify and leverage the needs and motivations of the targeted audience.
It is the well-crafted combination of written, verbal and visual imagery, that collectively, delivers the appropriate and persuasive message.
My forte is the ability to distill technically oriented products and services without diluting their complexity.
My value is "making the complex ~ simple" and doing so in a way that is relevant, meaningful and persuasive.
Engage with visuals
Inform with substance
Persuade with insight
I have been in marketing communications since 1999 and have had the pleasure of working with a core of exceptional clients. I've been fortunate to contribute to their success.
Art Direction
Content Development
Copywriting
Google Analytics
Marketing Collateral
Publishing
Search Engine Optimization
Technical Illustration
Technical Manuals
Technical Writing
Website Administration
