INCEPTION | Capabilities

I offer a broad palette of tools to deliver a project from inception to implementation.

CONTENT

Developing content is the gathering of the appropriate media, then organizing, editing and positioning it for your target audience. Our contribution is the ability to research and understand the motivations of the intended audience and develop the appropriate mix of content that fulfills the needs and aspirations of the reader.

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WRITING

The value of technology shines only as bright as the audience's ability to perceive its brilliance. Our passion is distilling complex, technically oriented products and services. Our strength is bringing an ease of understanding that reveals the technology's true brilliance.

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WEBSITES

Web development embraces many disciplines: content development, writing, SEO, a rich media library, intuitive user interface and graphics. All elements should work in concert to communicate your brand and be a persuasive marketing tool for your company.

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SEO

Top rated organic Search Engine Optimization or SEO results don't occur overnight. They are part of a long-term strategy for the website and integrated into website's content. I have achieved #1 organic rankings in all desired keyword searches, across clients' respective markets.

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PRESENTATIONS

Researching the targeted audience and developing a strong story line is our passion. Creating a presentation with a minimum of slide text requires experience and ability to synthesize information and data to its essence. If your presentation is data rich, we make graphs - gorgeous! Presentations should be engaging, informative, and persuasive.

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MULTIMEDIA

Multimedia is capable of delivering a message that few other media platforms can rival. The end result is a production that captures your intended audience's interest and communicate in a way that informs and inspires.

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ILLUSTRATION

Via a mouse, graphics, tablet or by hand, I can create graphics that provide the visual complement. I"m fluent in a wide range of media, from 3D rendering programs to the industry standard - Adobe Illustrator and traditional drawing tools of pencil, watercolor, and pen & ink.

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PUBLISHING

High quality print solutions and engaging graphic design is a combination of programs, notably Photoshop, Illustrator and InDesign, and am fluent in all. I speak Adobe! If you need a 9' x 3' exhibit banner or an 8-1/2" x 11" brochure - I can design it and have it press-ready.

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PHOTOGRAPHY

In many instances, the project doesn't demand a $250 per hour photographer with a half day of setup time. Often what's needed are images taken with minimal setup time that are appropriate for the project, time constraints and budget and yet still communicate professionalism.

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SELF Directed

I take the time to fully understand the project goals and deliverables and deliver - exactly those. We're self-directed and can start the process of creating the deliverables - with minimal supervision. We work collaboratively with all involved to deliver a quality product.

FULL Support

From inception to implementation, my strength is bringing the scope of skills necessary to take a project from start to finish and contribute to your project's success. Whether the assignment has a need for a graphic illustration or a sweeping revision of content organization, we can deliver.

 

24/7

Responsiveness is part of how I do business. If you need assistance, day or night, email, text or call. When on assignment, I am there for your project - 24/7.

 

ENGAGE

Engage your audience through a combination of rich visual media: graphics, illustrations, and photography.

A combination of appropriate media that visually communicates the message.

INFORM

Inform your clients of your solutions with well-researched and well-crafted content.

Your message addresses an understanding of their motivations, needs and expectations.

PERSUADE

Persuade your audience by communicating how your offer fulfills their needs, expectations and motivations.

Deliver the right message that resonates with the targeted audience.

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