MARKETING CORE

In the last two decades marketing mediums have changed, but making your point - hasn't.
Whether you use a paper brochure or a mobile website - you need to make your point - quickly.

IDENTIFY
Many companies don't have a clear core message. Marketing materials, paper or electronic, exist only for one reason… to get your core marketing message across to your target audience. Identify your core selling points and communicate them quickly.

COMMUNICATE
Marketing mediums have changed and customer touchpoints moved, but a company's need to communicate their core - doesn't. Marketing with old-school vehicles of printed sales brochures or using state-of-the-art websites are just different vehicles to communicate.

Let's identify your organization's core - and make your point!

INCEPTION TO IMPLEMENTATION
Marketing solutions from inception to implementation that communicate your organization's core.

MARKETING PROCESS

A successful project begins with a process that simplifies the way forward and organizes the project into manageable components.

DEFINE
Identify all the major components of the project: goals, objectives, budget, timeline and establish deliverables and outcome metrics.  

DISCOVER
Discovery process explores the projects context in the competitive landscape. We research competitors and the targeted audience to understand their needs, motivations and aspirations.

DEVELOP
Develop an appropriate solution specifying all materials and deliverables - given budget, time constraints and desired outcomes.  

DESIGN
Design is more than graphic conventions, it's crafting the appropriate look, feel and content that combined - becomes an effective and persuasive communication tool.

DELIVER
Deliver is the implementation of the materials established by the project deliverables, such as content, marketing collateral, presentations or a website - on time and under budget.