Blu-ray in its infancy faced competition, and HD DVD was a strong competitor.
Blu-ray VS. HD DVD - PDF
Control is the most under appreciated component in home theater - but perhaps the most essential.
Control Solutions - PDF
An introduction and overview of selecting and installing outdoor speakers for optimum sound.
Outdoor Speakers - PDF
An introduction and overview of new home automation technologies with new capabilities that can deliver a resulting - new command of your world.
Home Automation - PDF
An introduction to Home Theater that we all can relate to - regardless of gender.
Home Theater 101 - PDF
Distributed audio brings music - no matter where you are in the home.
Distributed Audio - PDF
I assist technically oriented companies communicate their value proposition.
What I bring is the ability to research, identify and leverage the needs and motivations of the targeted audience.
It is the well-crafted combination of written, verbal and visual imagery, that collectively, delivers the appropriate and persuasive message.
My forte is the ability to distill technically oriented products and services without diluting their complexity.
My value is "making the complex ~ simple" and doing so in a way that is relevant, meaningful and persuasive.
Engage with visuals
Inform with substance
Persuade with insight
I have been in marketing communications since 1999 and have had the pleasure of working with a core of exceptional clients. I've been fortunate to contribute to their success.
Art Direction
Content Development
Copywriting
Google Analytics
Marketing Collateral
Publishing
Search Engine Optimization
Technical Illustration
Technical Manuals
Technical Writing
Website Administration
