WORK

I assist technically oriented companies communicate their value proposition.

What I bring is the ability to research, identify and leverage the needs and motivations of the targeted audience.

It is the well-crafted combination of written, verbal and visual imagery, that collectively, delivers the appropriate and persuasive message.

My forte is the ability to distill technically oriented products and services without diluting their complexity.

My value is "making the complex ~ simple" and doing so in a way that is relevant, meaningful and persuasive.