End CLIENT: IBM / EAS Division, a 14 Billion Dollar Division of IBM.
Direct Client: Mills James Productions
BACKGROUND: Enterprise Application Solutions or EAS. World-class enterprise application solutions have often been considered beyond the reach of midsize companies. The benefits of EAS - integrated business processes, supply chain efficiency and greater financial oversight are too powerful and essential for growth industries to bypass. This presentation was developed to showcase the background, business context and economic advantages of EAS.
PROJECT: Multi Media Presentation for IBM Senior Executives in industry worldwide.
ASSIGNMENTS: Researched intended audience and developed all content for project.
Developed written content / written text for each slide in presentation /
presentation storyboards / written script for presentation
Wrote narrative for voice-over / picked soundtrack for the production / picked and coached the voice talent for the voice over.
Wrote script that defined CRM to its stakeholders and potential clients
ROLE: Project Manager
SUMMARY: Created vision and produced all content for project, graphics, wrote copy and produced all graphics for presentation.
End CLIENT: IBM / EAS Division, a 14 Billion Dollar Division of IBM.
Direct Client: Mills James Productions
BACKGROUND: Enterprise Application Solutions or EAS. World-class enterprise application solutions have often been considered beyond the reach of midsize companies. The benefits of EAS - integrated business processes, supply chain efficiency and greater financial oversight are too powerful and essential for growth industries to bypass. This presentation was developed to showcase the background, business context and economic advantages of EAS.
PROJECT: Multi Media Presentation for IBM Senior Executives in industry worldwide.
ASSIGNMENTS: Researched intended audience and developed all content for project.
Developed written content / written text for each slide in presentation /
presentation storyboards / written script for presentation
Wrote narrative for voice-over / picked soundtrack for the production / picked and coached the voice talent for the voice over.
Wrote script that defined CRM to its stakeholders and potential clients
ROLE: Project Director
SUMMARY: Created vision and produced all content for project, graphics and wrote copy and produced majority of graphics for presentation.
End CLIENT: IBM / CRM Division, a 12 Billion Dollar Division of IBM.
Direct Client: Mills James Productions
BACKGROUND: With Customer Relationship Management software or CRM, businesses can gain faster insights, and deliver customized experiences that increase customer loyalty. Businesses can gain valuable insights from customer data to enhance the customer experience, while adding to their bottom line.
PROJECT: Create Multi Media Presentation for Senior Executives in industry worldwide.
ASSIGNMENTS: Researched intended audience and developed all content for project.
Developed written content / written text for each slide in presentation /
presentation storyboards / written script for presentation
Wrote narrative for voice-over / picked soundtrack for the production / picked and coached the voice talent for the voice over.
Wrote script that defined CRM to its stakeholders and potential clients.
ROLE: Project Director
SUMMARY: Created vision and produced all content for project, graphics and wrote copy and produced all graphics for entire presentation.
End CLIENT: IBM / CRM Division, a 12 Billion Dollar Division of IBM.
Direct Client: Mills James Productions
BACKGROUND: Customer Relationship Management or CRM, businesses can gain faster insights, and deliver customized experiences that increase customer loyalty. Businesses can gain valuable insights from customer data to enhance the customer experience, while adding to their bottom line.
PROJECT: Multi Media Presentation for Senior Executives in industry worldwide.
ASSIGNMENTS: Researched intended audience and developed all content for project.
Developed written content / written text for each slide in presentation /
presentation storyboards / written script for presentation
Wrote narrative for voice-over / picked soundtrack for the production / picked and coached the voice talent for the voice over.
Wrote script that defined CRM to its stakeholders and potential clients
ROLE: Project Director
SUMMARY: Created vision and produced all content for project, graphics and wrote copy and produced all graphics for entire presentation.
I assist technically oriented companies communicate their value proposition.
What I bring is the ability to research, identify and leverage the needs and motivations of the targeted audience.
It is the well-crafted combination of written, verbal and visual imagery, that collectively, delivers the appropriate and persuasive message.
My forte is the ability to distill technically oriented products and services without diluting their complexity.
My value is "making the complex ~ simple" and doing so in a way that is relevant, meaningful and persuasive.
Engage with visuals
Inform with substance
Persuade with insight
I have been in marketing communications since 1999 and have had the pleasure of working with a core of exceptional clients. I've been fortunate to contribute to their success.
Art Direction
Content Development
Copywriting
Google Analytics
Marketing Collateral
Publishing
Search Engine Optimization
Technical Illustration
Technical Manuals
Technical Writing
Website Administration
